Must My Wannabe Influencer Pal Cease Using People for Material?

One Side: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her Instagram – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, she feels the need to record everything all the time. During meals out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but she is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes she films me while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

She also expects me to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be hanging out in the street. I feel like our friendship has transformed into me being her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I invest helping her create material.

I’m grateful that Marielle has helped me with my design career, but I don’t want our connection to become merely a tally of favours. I don't believe she’s fake or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also want to experience it without being filmed, edited, or posted for an viewers. I am not a accessory for her online persona.

The Defence: Marielle

I hope Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that style of informal, self-made film-making.

Content creation is my version of engaging with life: observing the details, posting them with an viewership that values the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, giving her a opportunity to experience exclusive moments that could help her professional path too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to these events even if she refused to assist me, but I desire her to see the benefits the work we create together can get us: a foot in the door. I know not everyone enjoys being filmed, but sometimes spontaneity is what makes content authentic. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my personal filmmaker, but friends support one another in small ways. My assumption was recording a short video now and then would be fun for her. Innovation flourishes in partnership, and having Beth around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I value our friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still respecting hers. Clearly making content is not a replacement for real connection: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to honor her friend's privacy.
Another reader, 26

Marielle might love making content and showing off her life online, but it isn't for everyone. It was kind she has assisted her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Create some real memories, where genuine feelings are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem confused as to where the line is. The answer is not found in trying to alter one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Angela Wagner
Angela Wagner

A seasoned IT strategist with over 15 years of experience in digital transformation and cybersecurity, passionate about helping businesses leverage technology for competitive advantage.